home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
The Daily Telegraph News in Action 4
/
News in Action 4 (1999)(Daily Telegraph)[Mac-PC].iso
/
pc
/
student
/
bupdate.cxt
/
00074_Text_GCSE.txt
< prev
next >
Wrap
Text File
|
1999-02-05
|
595b
|
13 lines
Ethics, a growth industry we can manage without
1 Body Shop sells franchises so that people can open shops using the Body Shop name.
a) What is a franchise?
b) What are the advantages to Body Shop of selling franchises?
c) What are the advantages to people buying franchises?
2 Read the articles and make a list of the factors which have made Body Shop so successful.
3 Produce a questionnaire to find out why people buy Body Shop products. List the buying influences in order of importance.
4 Body Shop does not spend any money on television advertising. Why not?